Digital Experience Software

Six major building blocks define the foundations of this converging software market:

1. Content. Every web, mobile, wearable, and wall experience is enriched with words, pictures, videos, and sound — preferably personalized to each customer’s wants.
2. Customers. Knowing your customer in detail gives firms the ability to do right by them at each step of their journeys.
3. Analytics. Knowing what works, what’s working, what’s important, and what’s needed arms companies with eyes and ears and intelligence.
4. Marketing. Reaching out or responding sensibly to prospects and customers on screens of every size is shockingly complex — but vital to attracting and retaining customers.
5. Commerce. If someone wants to buy, you better be prepared to take their money and return a great product or service in exchange.
6. Customer service. If you know I just bought a gizmo and I ask for help, there’s a good chance I want help with my new gizmo.

Companies: Adobe, IBM, Oracle, SAP, Salesforce as well as smaller vendors including

Acquia, Demandware, EPiserver, SDL and Sitecore

One's not evaluated: Opentext, HP, Intershop, Digital River

We also expect Microsoft to jump back in at some point - they have many of the assets today, not to mention a world-class cloud platform.
~ Forrester Research